Instagram is one of the most widely used social media platforms, with around 2 billion people every month. Most of them have at least one profile of a business on Instagram. This makes Instagram the most lucrative platform for companies to build brand awareness and gain traction. In the days, Instagram was just an essential app for sharing photos. It has almost transformed into a full-time hub of commercial activities in the last decade. If you browse Instagram, several companies (small and big) organize fundraising events or open stores on Instagram and employ different methods of advertising through Instagram.
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Ten ways Instagram can benefit both large and small companies
1. Make use of the purchasing potential of Instagram users
A majority of Instagram users are those who buy products or services online today. This means there are a lot of users on Instagram eager to discover new brands to engage with. A large number of users on Instagram allows businesses to reach many more customers through specific advertisements based on their preferences. Thus, Instagram can allow both large and small companies to tap into the buying potential of their users. This will enable businesses to increase their customer base continuously.
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3. Retargeting and targeting by using an advanced algorithm for targeting
After the purchase by Instagram through Facebook President Mark Zuckerberg, Instagram’s targeting capabilities have grown to the same extent as Facebook. This involves targeting customers based on their age, social media usage, location preferences, and other aspects. The first option can be “Cold Targeting”, where customers are shown advertisements according to their preferences. Customers are then at ease with new companies they might or might not have heard of previously. Another option involves “Retargeting”, where the user is shown advertisements from companies they may have once had interactions with. This creates Instagram an effective platform for finding new customers and loyal ones.
4. Monitoring of the activity-related metrics
Instagram provides a range of options that permit businesses to monitor various metrics related to the activity. These features let companies keep track of the following metrics:
The number of new followers, such as likes, comments and shares, that the company was able to achieve through its marketing campaigns.
This will help large and small businesses make more of the time, money and effort they invest in their marketing campaigns. It also assists in monitoring the growth of the company by tracking the various metrics offered by Instagram.
5. Additional marketing tools for corporate pages
Instagram differentiates between business and personal accounts by offering business accounts with various additional marketing options. Instagram allows companies to advertise their services and products by:
Call-to-action button for guests.
Promotion of business through advertising.
Give access to company-related information.
It helps users know that the website is the property of a corporation.
The marketing tools offered by Instagram assist businesses in achieving their goals for success and increasing their reach.
6. The expansion of the customer base
As mentioned, we have more than 2 billion active people on Instagram. Most of them make an active purchase choice through their Instagram profiles for businesses and advertisements. Companies can capitalize on this potential to rapidly reach new customers and increase their base. The shape of your Instagram company profile is the extension of your company. It is, therefore, crucial to advertise your company on Instagram to maximize this potential that isn’t being utilized.
7. Increase brand recognition
One of the most significant advantages of Instagram, in addition to paid advertisements, is the possibility to grow organically. This is crucial for startups that are still in the early stages. A service provider such as Mr. Insta can be helpful in this way. It offers a variety of Instagram services like free Instagram followers that can aid in fostering organic growth. This benefits starting businesses since new followers can be more visible.
8. Create a better connection with your followers
Instagram is a great platform to boost the level of engagement among users. This is done by responding to comments and queries and engaging them in conversation. This is to establish more trust with those who follow. The more responsive and engaged an organization is to its followers, the greater the chance it has to build confidence with followers and potential customers. Improved relationships with followers can increase sales, boosting the company’s profit.
9. Gain an understanding of the needs of customers
A brand new or established business must know its intended audience’s preferences. But, the tastes of the audience they are targeting vary from time to time. Instagram lets businesses gain an understanding of their clients. This is vital since your target audience is not merely composed of age-related statistics or demographics. They are real people who have different habits. Therefore, businesses must be aware of this and develop their marketing strategies to adapt accordingly.